Brand Design

Problem:

The brand needed a method to share their expertise.

Approach:

Condense a century of knowledge and translate it in a clear, concise manner to share with an audience. Carry out stakeholder meetings and research the brand’s history to develop concise communication to further define marketing positioning and brand identity.

◦ Dissect the brand positioning and make it easily digestible

◦ Create custom illustrations to further the craft positioning

◦ Highlight bold photography and crave-ability

Solution:

Charcuterie 101. A step-by-step guide on how to arrange a board and create the perfect charcuterie bite. Synthesizing the data, a design system and language were developed to deliver information in varied formats. Enhancing consumer experience and strategic positioning.